Driven by the RoHS, REACH and WEEE, car manufacturers are increasingly looking for eco friendly substitutions to traditional materials.
Apparently, use of soy based components in the electric wire insulation makes the wiring so friendly to the environment that the local fauna cannot resist the temptation of chewing on tasty electric cables.
Driven by the RoHS, REACH and WEEE, car manufacturers are increasingly looking for eco friendly substitutions to traditional materials. Apparently, use of soy based components in the electric wire insulation makes the wiring so friendly to the environment that the local fauna cannot resist the temptation of chewing on tasty electric cables.
The media has numerous reports of foxes and rodents attacking electric cables in recently manufactured cars. If it happens that a customer complains of an elusive or totally unexpected electric problem in a relatively newish car, this may have nothing to do with satisfactory or otherwise quality of the car and fault at the point of sale but may be caused by some undue interest from a pesky fox.
If it happens that a customer complains of an elusive or totally unexpected electric problem in a relatively newish car, this may have nothing to do with satisfactory or otherwise quality of the car and fault at the point of sale but may be caused by some undue interest from a pesky fox.

Impression works with businesses across the automotive aftermarket supply chain such as parts suppliers, warehouse distributors, motor factors and independent garages. Covering all aspects of automotive aftermarket marketing, including social media, event management, customer newsletters and PR, Impression is able to quickly establish itself within a client’s business and work towards their objectives.
