Author: Dennis Chapman
Published: August 5, 2010
Reading time: 1 minute
This article is 11 years old.
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The European Court of Justice (ECJ) has ruled that companies can legally stop other companies using its trade marks when an internet user cannot easily tell which company is behind the advertisement.
In the particular recent case the company Portakabin sought to stop a rival company Primakabin from having an arrangement with Google to bring up Primakabin advertisements when someone ‘Googled’ Portakabin.