Website Advertising – the pitfalls

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Increasingly we are seeing problems for clients using data processing organisations to load car details on websites.

Author: Dennis Chapman
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This article is 12 years old.

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Increasingly we are seeing problems for clients using data processing organisations to load car details on websites.  

The problems are serious and Trading Standards Officers are finding the offences easy pickings.

The main problem is that the data processing organisations, whilst trying to be helpful, are leaving what is effectively a loaded gun in an inexperienced hand.  The organisations supply manufacturer’s standard data for particular vehicles and it is then left to the dealers to wade through a huge mass of information to verify or not whether particular features are included on any particular vehicle.  The dealers do not have the time to do this operation and so particular specifications advertised become misdescriptions.  The dealer’s advertisements are ‘shoe-horned’ into the data processing organisations style of advertisement and so the offences continue.

Dennis Chapman

In remembrance of Dennis Chapman 1951 -2015

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