Insider Secrets of Gaining Agreement

Turn objections into opportunities and win more sales

Course Overview

Mastering how to respond when a prospect hesitates, objects, or negotiates is a critical skill for any sales professional. This course equips car salespeople with proven techniques to confidently handle objections, navigate negotiations, and maintain control of the sales process. Building these essential skills will drive higher conversion rates, boost profitability, and strengthen the overall effectiveness of your sales team.

Course Objectives

• Take control by setting customer price expectations early - Get ahead of potential price objections by shaping the customer’s mindset right from the start; making every negotiation smoother.
• Secure serious commitment before talking money - Learn how to gain strong verbal commitment before you reveal your numbers, keeping the deal firmly in your hands.
• Confidently present offers and guide customers to “yes” - Discover how small “yes” moments build momentum, and how to use them to lead the customer naturally toward agreeing to go ahead.
• Turn price comparisons like “We Buy Any Car offered more” into your advantage - Find out how to reframe tough objections about part-exchange offers and steer the conversation back to the value you deliver.
• Use Customer Time-Outs and smart concessions to keep negotiations moving - Pick the right moment to pause, rethink, and offer well-planned concessions that make the customer feel they’re winning, while you stay in charge.
• Master the 5-Step Process to handle any objection with ease - Follow a simple but powerful structure to stay calm, uncover concerns, and keep your deals moving forward, even when customers push back.
• Uncover the real objection and deal with it properly - Learn to spot when a customer is hiding their true concern and get them to open up so you can solve the real problem, not the false one.
• Handle “I want to think about it” like a pro and rescue potential lost sales - Recognise when it’s a genuine hesitation or a polite brush-off, and use smart strategies to either close now or leave the door wide open for the customer to feel comfortable about coming back to buy. buy.