Author: Dennis Chapman
Published: September 2, 2013
Reading time: 1 minute
This article is 11 years old.
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Tesco failed to price their strawberries (in 2011!) at £3.99 for long enough to justifiably advertise them for sale at ‘half price’.
They admitted this error after a prosecution by Birmingham Trading Standards and were fined £300,000.
It serves as a warning that offers of price reductions must be proven to be genuine before they can be advertised as such.
