It has been recently reported that potholes are again becoming an increasing problem on Britain’s roads.
They are causing untold amounts of damage to vehicles which many local councils are now having to rectify through claims for compensation. Claims are on the increase by around 13% costing councils up to £5 million each year.
The most common problems these potholes create are in relation to suspension and tyre damage. Further this may not be known at the time of impact but may become apparent at a later stage. Consumers are therefore not realising this and believing that vehicles have defective components, however this is not the case. It is worth asking the question when any vehicle comes to you with tyre or suspension issues, if the consumer is aware of any pothole or speed bumps they have had contact with.
Impression works with businesses across the automotive aftermarket supply chain such as parts suppliers, warehouse distributors, motor factors and independent garages. Covering all aspects of automotive aftermarket marketing, including social media, event management, customer newsletters and PR, Impression is able to quickly establish itself within a client’s business and work towards their objectives.
