Your Warranties, Your Rules: The smarter way to keep customers loyal

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Ditch third-party delays and keep the profit, control, and your customer’s trust with Driver Options.

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Your customer puts their trust in you when they buy a car. That trust carries through when you offer them a warranty. But can you trust a warranty company to look after them when things go wrong?

Who’s going to care more about your customer?

  • A company that makes its money by not paying out?
  • Or you, the dealer who sold the car, who actually wants that customer to come back?

Insurance warranty companies have had their time. Most are still working from a script that goes back 20 years. They’re built to say no: claim denied, wear and tear, not covered, check the small print. You’ve heard it all before. This process can lead to an erosion of trust between your customer and you.

Running your own warranty scheme means you keep control…

You get to decide what happens when something goes wrong. That flexibility means if the customer’s bought from you before, or it’s a small issue just outside the terms, you can step in and sort it. Not only does it solve the problem, it shows you’re a dealer who looks after their customers. It reinforces the trust they put in you.

Standard Driver Options warranty forms are included in all Lawgistics membership packages, so you can start issuing self-administered warranties straight away without paying a penny more. If you’d like us to administer the claims on your behalf, or if you want postcode and address lookups, then you can use our credits system to facilitate that.

No more angry calls because a warranty company knocked them back. No more watching trust fall apart over a technicality.

And let’s talk numbers…

If a warranty company can run your scheme and make a profit, then so can you. We believe, and I’m sure you’d agree, their profit is better off in your pocket. After all it is your money.

For example, if you’re handing over £150 per policy and selling 20 cars a month, that’s £3,000 a month or £36,000 a year in costs. If you are self-funding and have our team administer your policies, the equivalent admin cost would be £2,400 a year. Leaving you a surplus of £33,600.

MotorDeskA car dealership management platform that combines all the tools your business needs into a single, unified and modern platform.

Available on all your devices via your web browser or the dedicated MotorDesk desktop and mobile apps.

Put that money in your own pot and you’ve got a repair fund, not just for covered claims, but for those grey areas too. The goodwill jobs. The loyal customers. The quick fixes that keep people coming back. Over three years, you could build a six-figure pot. That’s not a saving; that’s a revenue stream.

And crucially, you stop paying twice…

We see it all the time. Warranty company rejects the claim, but you’re still on the hook under the Consumer Rights Act 2015. So you’ve paid for the warranty, and you’re still paying for the repair. Self-funding lets you cover these costs from your existing pot, so you’ve only paid in once.

It also opens the door to upselling. Longer cover, higher limits, upgrade packages. You control the product, the price and the profit.

If you want a sanity check on moving to self-funded warranties or help setting up Driver Options, our solutions team at Lawgistics can walk you through it.

So forget the middleman. They’re slowing things down, complicating the process and costing you money.

With Driver Options, you’re in control. The money stays with you. The control stays with you and, most importantly, your customer’s trust stays with you.

Ian GardnerSales ManagerRead More by this author

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