We had the pleasure of sitting down with James Batchelor on CarDealer Live to share the compelling story behind our Community Interest Company (CIC). It was a deep dive into the passion and purpose that drive our efforts and commitment.
Discover why our competitors never wanted us to succeed — and how, despite the challenges and allegations against us, we’re dedicated to making a lasting impact. This isn’t just the story of our company; it’s a testament to our commitment to placing community at the forefront of our business, serving a purpose far beyond profit.
Whether you’re a supporter, curious onlooker, or even a sceptic, this interview offers a transparent look at our purpose-driven journey. It’s an opportunity to understand the core of our mission and witness the dedication driving us forward.

Impression works with businesses across the automotive aftermarket supply chain such as parts suppliers, warehouse distributors, motor factors and independent garages. Covering all aspects of automotive aftermarket marketing, including social media, event management, customer newsletters and PR, Impression is able to quickly establish itself within a client’s business and work towards their objectives.
