The EV Evolution

Power Up Your Conversations, Power Up Your Sales

Course Overview

Selling electric vehicles requires a different conversation; and the right questions are the key to success.
Just as Michael Jordan redefined basketball, well-crafted questions can transform your sales dialogue, encouraging customers to convince themselves.
This course explains why traditional discovery techniques don’t always work with EV buyers, and shows you how to adapt your conversations to build trust, uncover true motivations, and guide customers confidently toward making the switch to electric.

Course Objectives

• Master the fundamentals of effective discovery for EV customers - Apply targeted questions that build customer confidence, uncover true motivations, and encourage prospects to sell themselves on making the switch.
• Leverage local and global new car registration data to build certainty - Use powerful statistics and trends to strengthen emotional and logical buy-in, helping customers feel confident that going electric is the right choice.
• Pre-empt and overcome common objections through questioning - Discover how to surface and defuse customer anxieties early by using smart questions that keep conversations positive and forward-moving.
• Confidently present a Total Cost of Ownership (TCO) comparison - Show customers the full financial picture, including savings on running costs, tax, and maintenance; to reinforce the true value of EV ownership.
• Position EVs in a way that aligns with individual customer values - Learn how to personalise your EV pitch based on what matters most to each customer, whether it’s economy, environment, technology, or lifestyle.
• Recognise and address EV-specific buyer fears with confidence - Handle common concerns like range anxiety, charging infrastructure, and battery life proactively, building trust through education and reassurance.
• Strengthen your own confidence and credibility as an EV expert - Develop the knowledge, language, and mindset needed to lead EV conversations professionally and win more sales in the growing electric market.

What's Included?

• Event leadership by an expert facilitator
• Delegate workbook and course materials