Tesco in a Jam over Misleading Strawberry Prices

Tesco failed to price their strawberries (in 2011!) at £3.99 for long enough to justifiably advertise them for sale at “half price”. They admitted this error after a prosecution by Birmingham Trading Standards and were fined £300,000.  

It serves as a warning that offers of price reductions must be proven to be genuine before they can be advertised as such.

Published: 02 Sep 2013

Comments

To ensure you are a real person signing up and to prevent automated signups (spamming) could we ask you to copy the letters and numbers shown below into the box.

(cAse SeNSItivE!)

There are no comments



Share this Article