Tesco in a Jam over Misleading Strawberry Prices

Tesco failed to price their strawberries (in 2011!) at £3.99 for long enough to justifiably advertise them for sale at “half price”. They admitted this error after a prosecution by Birmingham Trading Standards and were fined £300,000.  

It serves as a warning that offers of price reductions must be proven to be genuine before they can be advertised as such.

Published: 02 Sep 2013


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