Technicain Video Mastery: Show the Story, Win the Sale

From Camera to Customer Approval — Faster

Course Overview

Video has become an essential tool for modern aftersales success — and today’s customers expect clear, visual evidence to support service recommendations.
This course helps service technicians create professional, effective videos that build trust and give customers confidence in their maintenance decisions.
By using simple, low-cost video techniques, technicians can strengthen the impact of the VHC process, and drive higher approval rates for red and amber work; all while enhancing the overall customer experience.

Course Objectives

• Recognise why video is an essential tool for today’s service teams - Discover how simple, well-executed videos build customer trust, strengthen workshop recommendations, and drive higher approval rates.
• Position yourself as a professional, trusted expert on camera - Develop the confidence and techniques to deliver technical information clearly, building credibility and customer confidence without jargon.
• Build value into every VHC video using subtle brand reinforcement - Use "brand sparks" and professional presentation to highlight dealership quality, care, and service standards, without needing a hard sell.
• Stay focused on your MWPA (Most Wanted Prospect Action) - Keep your video structured around the clear goal of securing customer approval for red and amber work, without overwhelming or confusing the customer.
• Follow a proven, technician-friendly video production process - Learn an easy-to-follow, step-by-step method for filming clear, persuasive VHC videos.
• Create personalised videos aligned to customer needs and priorities - Tailor your commentary to highlight what matters most to each customer; making the video feel relevant, professional, and trustworthy.
• Conclude every video with a strong, confident call to action - Finish each recording by clearly guiding customers toward the next step, making it easy for them to approve recommended work with confidence.

What's Included?

• Event leadership by an expert facilitator
• Delegate workbook and course materials