Author: Dennis Chapman
Published: April 27, 2009
Reading time: 1 minute
This article is 15 years old.
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Business to Business or comparative advertising caught by the Business Protection for Misleading Marketing Regulations 2008 (BPRs) If a business advertises products to other businesses or if in advertising to another business or consumer comparisons are made identifying a competitor or products offered by a competitor then the Regulations will generally apply.
An advertisement is considered misleading if it potentially deceives the recipient of the message and the deception is likely to affect the decision to purchase or the deception causes injury to a competitor.
The legislation applies to things not said as well as those that are.
