Phone Power

Own the Call, Win the Sale

Course Overview

Most salespeople spend hours on the phone but rarely invest time into mastering it. This course transforms how you handle inbound sales calls, turning every enquiry into a qualified and valuable opportunity.  You’ll learn how to take control of the call flow, qualify prospects effectively, and secure more appointments, leading to higher conversions and stronger sales performance.
The phone remains one of your most powerful tools; and after this course, you’ll know exactly how to use it to your advantage.

Course Objectives

• Understand the primary and secondary goals of every inbound enquiry - Learn how to balance appointment-setting with building value, and stay focused on what moves the sale forward.
• Take confident control of the call flow - Use simple, effective techniques to lead the conversation naturally and keep the customer engaged from start to finish.
• Use key questions to steer the conversation and maintain control - Master smart questioning strategies that allow you to gather information, shape the dialogue, and keep the customer on track.
• Encourage prospects to identify themselves as specific types of buyers - Ask targeted questions that help you categorise customers, so you can tailor your approach and close more effectively.
• Use questioning to uncover and amplify buying signals - Recognise when a customer is showing signs of readiness and learn how to build on those signals to move toward a sale.
• Develop strong rapport quickly over the telephone - Create a professional, friendly connection that builds trust fast; even when there’s no face-to-face interaction.
• Align the customer’s needs to your Unique Selling Points - Use questions and active listening to link your dealership’s strengths directly to what matters most to the prospect.
• Handle “What’s your best price?” confidently without eroding margin - Respond to tough price-focused questions in a way that protects value and keeps the customer engaged.

What's Included?

• Event leadership by an expert facilitator
• Delegate workbook and course materials