The New Video Revolution

Master the Video Message, Accelerate the Sale

Course Overview

Video is no longer just “nice to have” — it’s a must-have sales tool. This course shows car sales professionals how to create powerful, personalised video content that connects, persuades, and sells.
By mastering simple, low-cost video techniques, you’ll stand out from the competition, progress deals faster, and dramatically boost your conversion rates.
When done right, video isn’t just marketing; it’s a sales accelerator.

Course Objectives

• Understand how video influences modern consumer behaviour - Learn why today’s customers trust and engage more with video and how it shapes their buying decisions in the car market.
• Recognise why video is now an essential sales tool - Discover how simple, personalised videos can generate more appointments, boost engagement, and increase sales conversions.
• Position yourself as a trusted expert through video - Master techniques to present yourself with credibility and confidence, building instant trust with prospects before they even visit.
• Tap into customer buying motivations to create emotional connections - Identify the emotional and logical drivers behind buying decisions and use video content that speaks directly to these motivators.
• Use “Brand Sparks” to build deeper value and loyalty - Learn how to subtly embed your dealership’s brand values into your videos, strengthening long-term customer relationships.
• Follow a proven, simple video production process - Understand a clear step-by-step method for planning, filming, and delivering professional videos, without expensive equipment.
• Create personalised videos that align with each customer’s interests - Tailor your videos to what matters most to the individual, making every prospect feel valued and understood.
• End every video with a clear and compelling call to action - Ensure every customer knows exactly what next step to take, driving more responses, more appointments, and more sales.

What's Included?

• Event leadership by an expert facilitator
• Delegate workbook and course materials