Gaining the Email Edge

From Inbox to Sale, Master the Art of Digital Selling

Course Overview

In today’s digital world, email is often the first touchpoint with potential customers — and first impressions matter. Yet most salespeople invest little time in mastering this critical skill.
This course teaches car sales professionals how to write engaging, persuasive emails that generate stronger responses, drive more appointments, and convert more digital enquiries into sales.
Done right, email isn’t just communication, it’s a powerful sales tool that moves deals forward and gives you a clear advantage over your competition.

Course Objectives

• Understand how digital communication has changed the sales process - Learn why speed, clarity, and professionalism are critical when handling email enquiries; and how to stand out in a crowded inbox.
• Write compelling email responses that drive engagement - Master the art of writing clear, persuasive emails that create interest, build trust, and move the customer closer to an appointment or sale.
• Position yourself as a trusted expert from the very first email - Use tone, structure, and language that instantly builds credibility and positions you as the customer's go-to advisor.
• Personalise every email to increase response rates - Learn simple techniques to tailor your emails to individual prospects, making every customer feel seen, heard, and valued.
• Use call-to-action strategies that secure real next steps - Guide the customer toward your "Most Wanted Customer Action" to convert digital conversations into confirmed showroom appointments or sales.
• Handle common digital objections and stalls effectively - Respond confidently to typical barriers like “just looking,” “what’s your best price,” or “send me more details” without losing momentum.
• Follow a proven structure for high-converting emails - Apply a simple, repeatable email format that saves time while boosting your engagement and conversions.
• Track and follow up digital enquiries professionally - Learn best practices for following up if customers don't respond immediately; without sounding pushy or desperate.

What's Included?

• Event leadership by an expert facilitator
• Delegate workbook and course materials