trainers

Biography

For Ian, sales and leadership training isn’t about theory, it’s about unlocking real human potential. With decades of experience leading sales, aftersales, and management teams, he has built a reputation as an inspirational facilitator who brings out the best in people, no matter their starting point.

Ian’s journey spans the full retail automotive landscape: from his early days as a Sales Executive with Mazda, VW, Audi, and Vauxhall, to leadership roles as Sales Manager and General Manager with Mazda,VW, Audi, and Citroën. Along the way, he’s learned first-hand what it takes to motivate teams, drive business growth, and keep customers at the heart of every decision.

As a qualified Audi International Trainer and former VW Group Training Manager, Ian combines deep industry knowledge with a dynamic, pragmatic training style. Delegates describe his sessions as energetic, and empowering, always leaving them with practical tools they can use immediately.

Today, working with Porsche and other leading brands, Ian continues to inspire teams to embrace change, raise their game, and deliver results that last.