Warranty Booklets

Driver Warranty Booklets are available as standard or customised with your company logo and pictures. The booklets allow you to adapt each warranty to suit your circumstances.

There is deliberate flexibility built into the booklet allowing you to decide upon the period (e.g. 3 months), the mileage (e.g. 3000 miles), the claims limit (e.g. £300), the level of cover (basic or comprehensive), where the vehicle is serviced and who repairs it.

The six-month upgrade - only £75!

Include a basic driver cover for 3 months on every vehicle at screen price. Set the claims limit low (i.e. £300).

Explain to your customer that the driver plus cover is much more comprehensive and comes with a larger claims limit (i.e. £500) it includes the cam belt and a lot of the electrics. They can upgrade to driver plus for the first six months for only £75.

Explain to your customer that driver optional cover would cover the turbo, ABS, air con and cat, and would normally cost £25 for the first six months.

However, if it helps your customer make a decision to upgrade why not include driver optional cover within the driver plus upgrade.

So your customer gets 'TOP LEVEL COVER' for the first six months with a claims limit of £500 for only £75.

 

One-year warranty included in screen price!

Include a basic driver cover for one year on every vehicle at screen price. Set the claims limit very low (i.e. £150).

All your adverts should read, "1 year warranty included in screen price!".

When your customer decides to purchase the vehicle explain that the driver plus cover is much more comprehensive and comes with a larger claims limit (i.e. £500) it includes the cam belt and a lot of the electrics. They can upgrade to driver plus for the twelve months for only £200.

Explain to your customer that driver optional cover would cover the turbo, ABS, air con and cat, and would normally cost £50 for twelve months.

However, if it helps your customer make a decision to upgrade why not include driver optional cover within the driver plus upgrade.

So your customer gets 'TOP LEVEL COVER' for 12 months with a claims limit of £500 for only £200.

 

PLEASE NOTE - The lower the price of the warranty the higher your conversion rate will be i.e. you could sell 100 six month upgrades at £75 (£7500) and only 20 one year warranty upgrades at £200 (£4000).

You decide the price, claims limit and time period of the warranty to suit your market, product and competitors.

Remember, if parts are covered, you will be liable so make sure you price accordingly to cover your costs.