Sales Procedures

It is very common to find that an organisation takes precautions in so far as the structure and systems are concerned only to fall down on the Customer/Salesperson interface.

A company is only as strong as its weakest link and the weakest link is the salesperson, under pressure to sell, who embellishes the truth or equally as dangerous, guesses the information that the customer seeks.

The ONLY way to minimise this risk is to:

1. Ensure that they have necessary training to understand their and the company’s liabilities, duties and obligations.
2. Instruct them on company policy

3. Monitor their performance to ensure compliance.