Reset Finance and other lead generator and price comparison sites subject to strict requirements Print E-mail
Monday, 08 March 2010
Some clients may come across finance companies like Reset Finance which offer a large amount of sub prime finance to customers.  Among the products on offer are Payday loans (eg borrow £100 and repay £125 on the next payday) with a 1737% APR, Wonga Case on Demand (eg borrow £100 for 10 days and repay £110) with a 2334% APR.

The Office of Fair Trading have required Reset Finance to

include the typical APR

ensure the APR is given greater prominence than other prescribed information

- clearly state whether security for a loan may comprise a mortgage or charge on the debtors home.